Marketing
Marketing services, organised around you.
Choose the support your business actually needs. Our services are designed to help businesses become easier to find, clearer to understand, more distinctive and easier to trust.
Being visible is only the beginning.
A customer may discover your business through Google, social media, an advert, your website or a recommendation. What they see next can influence whether they continue, contact you or choose someone else.
Your brand needs to be recognisable, your message needs to be clear, your website needs to build confidence and your marketing needs to give people a reason to take the next step.
Valendra brings these pieces together so your marketing does not feel like a collection of disconnected activities. Start with what your business needs now and build from there as it grows.
Prices marked FOUNDING −30% are introductory prices available to our first 5 eligible clients for the relevant service. Third-party costs are separate unless specifically stated.
Brand & Identity
Customers form an impression of a business before they ever speak to it. A clear and consistent brand can help a business appear more professional, recognisable and established. Valendra helps turn what makes your business different into an identity people can understand and remember.
What's included
- Short business and brand discovery questionnaire
- 2 initial logo concepts
- 2 revision rounds on the selected concept
- Primary logo
- Simple alternative version where appropriate
- Colour and black-and-white versions
- Transparent-background version
- PNG, JPG and SVG/vector files
- Files suitable for website and social media use
- Rights to the final approved custom logo after full payment
Not included: full brand identity, detailed brand guidelines, printing, trademark registration, paid fonts, paid stock assets or unlimited revisions.
What's included
- Brand discovery questionnaire / consultation
- 3 initial logo concepts
- 3 revision rounds on the selected direction
- Primary and secondary logo
- Simple brand mark or icon
- Colour palette with digital colour values
- Typography selection
- Basic imagery and visual direction
- Colour, black and white logo versions
- PNG, JPG and SVG/vector files
- Social media profile logo/icon
- Mini Brand Guidelines PDF
- Organised final brand asset package
Not included: printing, packaging production, professional photography, video production, trademark registration, paid fonts/assets, website development or advertising.
What's included
- Short pre-session questionnaire
- Approximately 40-minute consultation
- Business and goals discussion
- Target customer discussion
- Current positioning review
- Competitor and differentiation discussion
- Brand personality and tone direction
- Core message discussion
- Key opportunities and weaknesses
- 1-page Brand Direction Summary after the session
Not included: logo/design work, full competitor research, full marketing strategy, website work, advertising campaigns or implementation.
What's included
- Pre-work questionnaire
- Research and preparation
- Approximately 60-minute strategy meeting
- Target audience direction
- Competitor and positioning analysis
- Value proposition
- Business differentiation
- Core messaging
- Tone of voice direction
- Brand priorities
- Detailed strategy document
Not included: logo design, visual identity production, website development, advertising management, extensive market research or implementation unless separately agreed.
What's included
- Review of your existing visual identity
- Logo refinement where appropriate
- Colour and typography recommendations
- Consistency improvements
- Updated digital brand files
- Practical recommendations for future use
Not included: complete rebrand, full strategy, extensive logo redevelopment, printing, website redesign or paid third-party assets.
What's included
- Logo usage guidance
- Colour palette
- Typography guidance
- Basic imagery direction
- Brand consistency rules
- Practical digital-use guidance
- Brand Guidelines PDF
Not included: creation of a new logo or brand identity, printing, photography, paid fonts/assets or website development.
Website & Digital Presence
Your website is often part of the customer's decision before they contact, visit or book. It should do more than look professional — it should explain what you offer, build confidence and make the next step easy.
What's included
- Initial approximately 40-minute consultation
- Up to 5 standard business pages
- Responsive desktop, tablet and mobile design
- Navigation and footer
- Contact / enquiry form
- Social media links
- Google Maps where relevant
- Basic on-page SEO
- Page titles and meta descriptions
- Basic performance and technical checks
- Google Analytics and Search Console setup where required and technically available
- Sitemap and robots.txt setup
- Conversion-focused page structure
- Testing and launch assistance
- 2 revision rounds
- Basic handover
Not included: domain registration, hosting, e-commerce, complex booking systems, custom applications, paid plugins/software, professional photography, unlimited revisions, complex integrations or ongoing maintenance.
What's included
- Review of the current website
- Redesign of up to 5 standard pages
- Mobile responsiveness improvements
- Navigation and structure improvements
- Basic conversion improvements
- Basic on-page SEO checks
- 2 revision rounds
- Testing before launch
Not included: complete platform migration, e-commerce, complex functionality, paid software, hosting/domain fees, large-scale copywriting or major custom development.
What's included
- One responsive landing page
- Clear conversion-focused structure
- Call-to-action sections
- Basic enquiry/contact integration
- Basic SEO setup
- Mobile optimisation
- 2 revision rounds
Not included: domain/hosting, advertising spend, complex integrations, booking/e-commerce systems, professional photography or ongoing campaign management.
What's included
- Copy for up to 5 standard pages
- Headline and section copy
- Clear service messaging
- Calls to action
- Basic search-friendly structure
- One revision round
Not included: specialist legal/medical/technical writing, extensive original research, large product catalogues, blog programmes or website development.
What's included
- Up to 5 standard pages
- Page title review/setup
- Meta description review/setup
- Heading structure
- Basic keyword direction
- Internal linking recommendations
- Indexing and sitemap checks where applicable
Not included: guaranteed rankings, ongoing SEO, backlink campaigns, large technical SEO projects, content production or paid SEO tools where required.
What's included
- Website structure review
- Messaging and clarity review
- Calls-to-action review
- Basic customer journey review
- Mobile experience observations
- Prioritised recommendations
Not included: implementation, website redesign, advanced analytics research, user-testing panels or guaranteed conversion improvements.
What's included
- One additional standard page
- Responsive layout
- Navigation integration
- Basic on-page SEO structure
- One revision round
Not included: complex functionality, extensive copywriting, e-commerce/catalogue pages, custom applications or paid software.
What's included
- Small text changes
- Small image changes
- Basic website checks
- Minor content updates within the agreed monthly allowance
Not included: redesigns, new complex pages, new functionality, emergency development, hosting fees, paid software or major technical repairs. Scope is agreed before the monthly service begins.
Google & Local Visibility
People searching for a service often start with Google. If your business is difficult to find, incomplete or unclear online, potential customers may choose a competitor before discovering what you offer. We help strengthen the signals that make your business easier to find and understand locally.
What's included
- Profile setup/configuration
- Primary and relevant secondary categories
- Business description
- Services information
- Contact information
- Hours and service area
- Website connection where applicable
- Basic profile optimisation
Not included: guaranteed Google verification, guaranteed ranking, photography, ongoing profile management or resolution of platform restrictions outside our control.
What's included
- Existing profile audit
- Category review
- Description improvements
- Services review
- Business information check
- Photo recommendations
- Profile improvement recommendations
Not included: guaranteed rankings, ongoing monthly management, professional photography, paid advertising or guaranteed Google actions/approvals.
What's included
- Website visibility review
- Google Business Profile review
- Local search presence review
- Basic indexing checks
- Obvious visibility problems identified
- Prioritised action list
Not included: implementation of recommendations, ongoing SEO, guaranteed ranking improvements or paid advertising.
What's included
- Website/local search review
- Location targeting direction
- Basic local keyword direction
- Page titles and meta description improvements where applicable
- Google profile consistency checks
- Search Console check where access is available
- Sitemap/indexing checks
- Prioritised recommendations
Not included: guaranteed rankings, backlink campaigns, large-scale content creation, advanced technical SEO or ongoing monthly optimisation.
What's included
- Ongoing local optimisation
- Google Business Profile improvements
- Local search monitoring
- Selected website SEO adjustments
- Short monthly performance summary
- Recommended priorities for the next month
Not included: guaranteed rankings, unlimited website work, large-scale content production, paid advertising, backlink purchasing or advanced technical development.
What's included
- Property setup where applicable
- Verification assistance
- Sitemap submission
- Basic indexing check
- Basic configuration review
Not included: ongoing SEO management, guaranteed indexing/rankings, complex technical repairs or third-party development.
What's included
- Basic Google Analytics setup
- Website connection where technically available
- Basic configuration
- Initial tracking check
Not included: advanced analytics implementation, complex event tracking, dashboards, ongoing reporting or third-party development.
What's included
- Review of selected public competitor information
- Google presence comparison
- Website/message observations
- Visibility opportunities
- Short recommendation summary
Not included: confidential competitor information, extensive market research, implementation or guaranteed competitive advantage.
Marketing & Advertising
Marketing works better when every activity has a reason behind it. Rather than simply spending money on advertising or posting because everyone else does, we help connect your message, audience, channels and campaigns to clear business objectives.
What's included
- Approximately 40-minute consultation
- Discussion of current marketing
- Business goals
- Main visibility/marketing issues
- Practical recommendations during the session
- Short follow-up summary
Not included: full marketing strategy, campaign implementation, advertising management, extensive research or ongoing support.
What's included
- Pre-work questionnaire
- Approximately 40–45 minute consultation
- Business objectives
- Target audience direction
- Positioning review
- Recommended marketing channels
- Customer journey considerations
- Key marketing priorities
- Concise written action plan
Not included: implementation, advertising spend, full brand strategy, ongoing campaign management or extensive market research.
What's included
- Campaign objective
- Audience direction
- Core message
- Channel recommendations
- Basic creative direction
- Campaign structure
- Launch preparation
Not included: advertising spend, extensive graphic/video production, ongoing campaign management, influencer fees or third-party platform costs.
What's included
- Account/campaign review where applicable
- Campaign structure
- Basic keyword research
- Basic ad copy
- Targeting setup
- Conversion objective setup where technically available
- Launch configuration
Not included: Google advertising spend, ongoing management, complex multi-market campaigns, landing-page development or guaranteed leads/sales.
What's included
- One advertising platform
- Routine campaign monitoring
- Basic optimisation
- Reasonable ad-copy adjustments
- Basic performance reporting
- Monthly recommendations
Not included: advertising spend, multiple complex campaigns, website redevelopment, advanced tracking development or guaranteed leads, sales or return on ad spend.
What's included
- Account/campaign review where applicable
- Campaign objective
- Basic audience targeting
- Basic ad copy
- Campaign structure
- Launch configuration
Not included: Meta advertising spend, professional photography/video, ongoing management, complex tracking development or guaranteed results.
What's included
- One advertising platform/account
- Routine monitoring
- Basic optimisation
- Reasonable copy/creative adjustments using available assets
- Basic performance reporting
- Monthly recommendations
Not included: advertising spend, professional photography/video, multiple complex campaigns, influencer activity or guaranteed leads/sales.
What's included
- Basic email platform configuration
- Basic list structure
- Branded email template
- One basic welcome/initial email
- Basic testing
Not included: email platform subscription, large database migration, advanced automation, ongoing campaigns or purchased mailing lists.
What's included
- One standard campaign
- Subject line
- Email copy
- Basic branded layout
- Setup and scheduling
- Basic testing
Not included: platform subscription, automated sequences, database acquisition, complex design/development or guaranteed opens, clicks or sales.
CRM, Automation & Lead Generation
Getting an enquiry is only the beginning. Opportunities can be lost because responses are slow, follow-ups are inconsistent or leads are not organised. Simple systems and thoughtful automation can help turn more interest into genuine customer conversations without making the experience feel impersonal.
What's included
- Initial consultation
- Basic CRM structure
- Contact fields
- Pipeline stages
- Lead status structure
- Simple workflow setup
- Basic handover
Not included: CRM subscription, enterprise migration, custom software development, complex API integrations or large database cleaning/migration.
What's included
- Basic enquiry / lead form
- Appropriate contact fields
- Connection to an agreed email or existing CRM where technically available
- Basic lead-flow setup
- Testing
Not included: paid software, complex integrations, purchased lead databases, advertising campaigns or guaranteed lead volumes.
What's included
- Target customer review
- Potential lead-source review
- Offer and call-to-action review
- Customer journey considerations
- Recommended acquisition channels
- Concise action plan
Not included: purchased contact lists, guaranteed leads, advertising spend, cold-calling teams or campaign implementation.
What's included
- One basic automated sequence
- Up to 3 automated emails
- Basic copywriting
- Timing/sequence setup
- Testing where technically available
Not included: software subscription, complex branching automation, advanced CRM development, large database migration or ongoing management.
What's included
- Current enquiry-process review
- Simple lead stages
- Follow-up process
- Basic response templates
- Practical handover guidance
Not included: full CRM implementation, custom software, staff call handling, complex integrations or guaranteed conversions.
What's included
- Routine monitoring
- Small workflow adjustments
- Basic optimisation
- Minor automation support
- Monthly recommendations where relevant
Not included: software subscriptions, new complex automations, enterprise CRM work, major integrations or custom software development.
What's included
- Discovery-stage review
- Website/social journey observations
- Enquiry process review
- Follow-up review
- Potential friction points
- Prioritised recommendations
Not included: implementation, website redevelopment, CRM development, advertising or guaranteed conversion improvements.
Reviews & Reputation
Before choosing a business, customers often look for reassurance from other customers. A strong reputation can reduce uncertainty and build trust. We help businesses create an ethical, consistent process for requesting genuine feedback, responding professionally and learning from what customers say.
What's included
- Current review situation review
- Relevant review-platform recommendations
- When and how to ask customers
- Simple review-request process
- Practical recommendations
Not included: fake reviews, purchased reviews, guaranteed positive reviews, guaranteed ratings or guaranteed removal of legitimate negative reviews.
What's included
- Review link/process setup
- Customer request message or email template
- Basic QR code where appropriate
- Simple guidance for staff/business use
Not included: printing, paid software, fake/incentivised reviews, customer contact databases or guaranteed review volumes.
What's included
- Review of relevant major public profiles
- Existing review observations
- Consistency check
- Recurring customer-feedback themes
- Obvious reputation issues
- Practical recommendations
Not included: guaranteed review removal, legal reputation services, fake reviews, crisis PR or implementation unless agreed separately.
What's included
- Positive-review response templates
- Neutral-review response templates
- Negative-review response templates
- Guidance for adapting responses naturally
- Tone aligned with your business
Not included: legal responses, crisis management, ongoing monitoring or direct management of every customer complaint.
What's included
- Monitoring of agreed review platforms
- Draft/recommended responses
- Identification of recurring issues
- Short monthly overview
- Practical recommendations
Not included: fake reviews, guaranteed positive ratings, guaranteed review removal, legal representation, crisis PR or unlimited response volumes. Reasonable monthly scope is agreed before work begins.
Additional Support
Focused services when you need a clearer answer.
Sometimes a business does not need a large marketing package. These focused services can help identify what is working, what is unclear and where the strongest opportunities may be.
What's included
- Website review
- Google presence review
- Brand/message observations
- Social presence review
- Basic customer journey review
- Selected competitor observations
- Prioritised recommendations
Not included: implementation, extensive market research, paid tools, advertising spend or guaranteed performance improvements.
What's included
- Review of selected competitors
- Positioning observations
- Website and messaging comparison
- Offer/visibility observations
- Differentiation opportunities
- Concise recommendations
Not included: confidential competitor data, extensive industry research, financial intelligence or guaranteed competitive advantage.
What's included
- Ideal customer direction
- Main needs/problems
- Likely buying motivations
- Common concerns/barriers
- Messaging direction
- Concise customer profile document
Not included: primary market research, customer interviews, paid survey panels or guaranteed behavioural predictions.
What's included
- Current messaging review
- Core value proposition
- Key differentiators
- Main headline/message options
- Supporting selling points
- Practical messaging guidance
Not included: complete brand strategy, full website copywriting, advertising campaigns or extensive market research.
What's included
- Design based on the agreed item
- Use of your existing branding
- Basic copy/layout assistance
- Digital-ready final file
- One revision round for standard work
Not included: printing, professional photography, paid stock assets, large catalogues, complex illustration or extensive copywriting. Final price depends on size and complexity.
All prices shown are starting or defined-scope prices. Where a project falls outside the stated scope, we will explain the additional work and agree the price before it begins.
Ongoing Marketing
Choose the level of support your business needs.
You do not need every marketing service. Our monthly plans combine practical activities around different stages of growth, with clear limits so you know what is included.
Visibility
For businesses that need a more consistent and professional presence.
See what's included
- Google Business Profile optimisation and routine updates
- Basic local SEO activity
- 4 social posts per month
- Up to 2 social platforms
- Basic review/reputation support
- Up to 30 minutes of small website updates per month
- Short monthly visibility summary
- Recommended priorities for the following month
- Email support
Not included: advertising spend, paid software, professional photography/video, complete website redesign, full rebranding, complex CRM work or unused monthly allowances carried into future months.
Growth
For businesses actively working to increase visibility, content and customer opportunities.
See what's included
- Ongoing Google Business Profile management
- Ongoing local SEO activity
- 8 social posts per month
- Up to 2 social platforms
- Monthly content calendar
- Review/reputation support
- Up to 1 hour of small website updates per month
- Basic lead-generation improvements
- 30-minute monthly marketing consultation
- Monthly performance summary
- Recommended priorities for the following month
- Email support
Not included: advertising spend, paid software, professional photography/video, complete website redesign, full rebranding, complex CRM integrations or unused monthly allowances carried into future months.
Partner
For businesses that want Valendra to act as an ongoing marketing partner.
See what's included
- Google Business Profile management
- Stronger ongoing local SEO activity
- 12 social posts per month
- Up to 3 social platforms
- Monthly content calendar
- Review and reputation support
- Up to 2 hours of small website work per month
- Lead-generation optimisation
- Basic CRM and automation support
- 1 standard email campaign per month
- 45-minute monthly strategy meeting
- Detailed monthly performance review
- Priority email support
Not included: advertising spend, paid software, professional photography/video, new websites, complete rebrands, advanced custom development, complex CRM/API integrations or unused monthly allowances carried into future months.
Need support in one specific area rather than a full package? We can build a limited monthly arrangement around an agreed priority, such as local visibility, content, website support, reviews or another defined marketing need.
What's included
The exact work, monthly allowance and deliverables are agreed before the service starts, so you only pay for support that is relevant to your business.
Not included: unlimited marketing support, third-party costs, advertising spend, paid software or work outside the agreed monthly scope.
Monthly plans cover the agreed monthly scope only. Unused time, posts or allowances do not roll over to future months. Advertising budgets, domains, hosting, software subscriptions, printing, paid assets and other third-party costs are separate unless specifically agreed in writing.
Start With What You Need
Not sure what your business actually needs?
You do not need every marketing service. You need the right support for where your business is now.
Start with a Free Visibility Check. We will look at how your business currently presents itself online and identify areas that may deserve attention — without pushing you towards services you do not need.
Valendra
Your business has something worth seeing.
Let's make sure the right people can find it, understand it and remember it.
Social Media & Content
Being present is not the same as being remembered. Consistent, relevant content can help customers recognise your business, understand what you do and stay familiar with your brand until they are ready to buy.
What's included
Not included: ongoing content, community management, advertising, photography, video production or platform subscription costs.
What's included
Not included: ongoing management, daily posting, photography/video production, paid advertising or influencer management.
What's included
Not included: creation of all posts, scheduling, photography, video production, advertising or ongoing account management.
What's included
Not included: scheduling, daily community management, professional photography, filming, complex video editing or paid promotion.
What's included
Not included: professional photography, filming, complex video production, daily community management, influencer fees, advertising management or advertising spend.
What's included
Not included: professional photography, filming, complex video production, full daily community management, influencer fees, advertising management or advertising spend.
What's included
Not included: specialist academic/legal/medical research, interviews, original surveys, extensive technical research, photography or publishing unless agreed.